On the Hunt for New Flavors
We’re dedicated to crafting unforgettable experiences that inspire the strong emotional connections at the heart of true luxury and hospitality.
Delight in the same reverence to artistry and attention to detail with us in a series of curated adventures that showcases the very best of gastronomy from around the world.
ESCAPE TO AMAZING AT MARGARET RIVER
We invited guests to a unique gourmet food, wine, and travel experience in the Margaret River Region of Western Australia.
Guests were led on a series of epicurean adventures, thoughtfully selected to inspire excitement, passion, and the imagination. At the pinnacle were three dining experiences linking each chef’s artistry to the unique qualities of Lexus.
The journey started at Feast in the Forest, an evening celebrating craftsmanship in a masterful display by a world-renowned chef and local artisans.
In an extraordinary spread made with seasonal and sustainable produce, Bold Ingredients, Amazing Flavors reflected the Lexus commitment to always seeking out braver, more innovative experiences.
Reimagined Wine & Dine, set at the grounds of the Frasor Gallop Estate, presented a unique culinary reinterpretation of our imaginative approach to technology.
FEAST IN THE FOREST
Escape to Amazing opened with an intimate dinner at Leeuwin Estate winery’s rustic Safari Club. As guests huddled around a sizzling fire pit, a few Aboriginal Australian Elders invited the guests onto their land by performing the traditional “Welcome to Country” ritual.
Inside the contemporary log cabin nestled in the local jarrah and marri trees, guests were seated at long communal tables. The feast included locally sourced entrées, vegetable side dishes, and meats cooked over an open fire.
The chef’s creations were paired with internationally acclaimed wines from Leeuwin Estate that were specially selected for the occasion. Guests were also able to engage with local craftsmen throughout the night, each part of which was curated in celebration of craftsmanship.
BOLD INGREDIENTS, AMAZING FLAVORS
In a truly extraordinary lunch experience, guests were presented with a uniquely designed and sustainably-sourced spread.
Crafted using wild game and foraged natural ingredients from the Margaret River Region and around Western Australia, every dish was exquisitely presented and provided delicious, unexpected flavors.
The culinary experience explored new and unexpected flavours through combinations that pushed the boundaries of culinary experimentation. The lunch was centered around the Lexus guiding pillar of design, and the recognition that brave ideas result in amazing experiences.
REIMAGINED WINE & DINE
The pristine lake at Fraser Gallop, one of Margaret River’s most prestigious and exclusive wine estates, provided a stunning backdrop for a sunset dinner.
The evening was created to take diners on a magical sensory journey featuring the use of culinary technology and innovative cooking techniques in celebration of Lexus’s commitment to always anticipating, exploring and pushing the boundaries with the use of technology.
EXHILARATING GOURMET VILLAGE
Lexus was the official automotive sponsor of Margaret River Gourmet Escape, where our guests were invited to a series of activities including a private art tour and spectacular cooking performances from world-renowned chefs.
Between wine tastings and conversations with culinary greats, guests also enjoyed the exclusive Lexus Lounge where they got to mingle with distinguished chefs and taste their creations.
A hive of activity, discovery and surprises at the heart of the Margaret River Region, the Exhilarating Gourmet Village was crafted to feature the exciting and energizing performance that Lexus seeks to deliver with every amazing experience.
Lexus has always been known for their bold designs, so it was a good mix of skill, technology and great food.
JOURNEYS IN TASTE
In partnership with Condé Nast International, Lexus proudly presents a brand-new documentary series that delves into the visionary journeys of culinary luminaries from across the globe.
Driven by a spirit of adventure and dedication to their craft, these talented minds explore the notion of taste, while giving audiences insight into the expertise and artistry that goes into creating one-of-a-kind culinary experiences.
China’s First Winemaker
In partnership with Vogue — Emma Gao with the Lexus LC
China is making inroads into winemaking, and Emma Gao is leading the charge. With a bold attitude, and immense passion about her craft, she has an eye firmly fixed on transforming her hometown in northern China into a wine destination that can rival renowned wine regions such as Napa Valley and Bordeaux.
Emma is traversing a path fraught with barriers to break away from tradition and challenge the status quo. Accompanied by the Lexus LC, she continues her journey to make wine that mirrors her car — unique and surpassing expectations.
Flagship Luxury Coupe
The Russian Explorer
In partnership with GQ — Vladimir Mukhin with the Lexus ES
What is Russian cuisine? It was this question that sparked Vladimir Mukhin’s 10-year quest to discover the classic flavors of his culture. He blends fresh ingredients with his experiences and refined taste to revitalise family recipes passed down over the years, much to the chagrin of his grandmother, but to the delight of diners.
Vladimir is seeking inspiration for a new dish in a journey across Moscow behind the wheel of the Lexus ES. The result of generations of high-end craftsmanship and refinement, the car is the perfect match for a chef with an edgy confidence and quiet sophistication about him.