SLIDE INTO THE FUTURE

We take on gravity itself with a hoverboard that blurs the line separating the possible from the impossible. Set against the stunning backdrop of Barcelona, discover the amazing things that happen when technology and imagination converge.

LEARN MORE

STEP INTO OUR LABORATORY

Lexus custom-built a cavernous wind tunnel in Japan’s Aichi Prefecture in order to better understand the science of aerodynamics and how it affects noise and the environment.

READ STORY

WHEN PASSION PERFORMS

Inspired by the legendary LFA supercar, Lexus F marque vehicles bring driving passion to life.

LEARN MORE

LUXURY IN THE DETAILS

Virtuoso takumi masters, or expert craftsman, are one of the reasons why every Lexus vehicle is a flawless work of art.

A takumi master can fold this with one hand. Can you?

LEARN MORE

INVENTING COLORS

The process of developing a new Lexus vehicle color is a complex and demanding task. Meet the team who takes on this challenge.

READ STORY