LEXUS

LEXUS HAS ONCE AGAIN TOPPED THE J.D. POWER AND ASSOCIATES UK CUSTOMER SATISFACTION STUDY.

In addition to topping the rankings for overall satisfaction, Lexus was the industry leader in the Quality/Reliability and Vehicle Appeal categories. Lexus' outstanding quality and reliability reputation was once again demonstrated with a score of 923 out of 1000 in the Quality/Reliability category.

Lexus also dominated the Vehicle Appeal component of the survey with a score of 870 points out of 1000, well above the industry average.

The Lexus IS200/300 range was the second highest placed model overall in the survey.

The 2005 Customer Statisfaction Index (CSI) study is based on the evaluations of more than 23,000 owners after an average of two years of ownership. Owners provide detailed evaluations of their vehicles and dealers, which covered 77 attributes grouped into four main factors of satisfaction:

·  Quality and reliability (30%)
·  Vehicle appeal, including design, performance, comfort and features (28%)
·  Dealer service satisfaction (22%)
·  Ownership costs, including fuel consumption, insurance and cost of service/repair (19%)

'The Lexus brand is not only about quality and legendary customer service', says Karl Schlicht, Vice-President of Lexus Europe. 'It is a total ownership experience which starts with the car design inside and out, and moves to the driving experience an d the way customers are treated in our showrooms. We are delighted to see that once again customers have rewarded us and we would like to thank our Lexus Centres in the UK for delivering this outstanding level of service.'

'In the next twelve months Lexus will launch several new models', continues Schlicht, ' and we will continue to strive to deliver legendary customer service.'

 

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